DAE-A CO., LTD, in association with Kumho Tires have developed a brand development strategy centered on the creation of premium class batteries of the highest quality and superior performance at a low-cost-price. We faced a challenging task to establish unique and innovative technology process that would not only increase technical characteristics of batteries, but also keep the price at a reasonable level. A long search for the Technology, capable to satisfy our tech researchers' most sophisticated requirements, that would increase capacity and cranking power output (CCA) has led us to licensing an innovative Japanese technology. In-depth manufacturing research into South Korea battery industry, followed by the Leading Factories' Manufacturing Capacity & Capability Assessment, conducted by our Professional Research Team revealed an undisputable winner - ATLASBX CO., LTD., who had installed, at the end of 2010, the latest state-of-the-art technology manufacturing equipment, thus making available to us hit our target and produce a wide range of superior performance automotive batteries at the most competitive and unbeatable price on the Market. The combination of extreme power and low-cost price makes the SUPER PRESIDENT® battery the best choice for all modern day applications plus the total convenience of being fully maintenance free, of top quality, long life, and exremely powerful performance. "SUPER PRESIDENT" batteries are applied to European vehicles, Japanese vehicles and American vehicles, meeting JIS, DIN and BCI standards.